Bootcamp For Your Mind

Men Can't Read Your Mind...Read This!

2012-02-17 08:58:37

by Marni Battista Men Can't Read Your Mind...Read This! It’s amazing to me that one of the biggest frustrations I hear from women I meet is that men don’t do “what they want” them to do. To make things trickier, when I ask women what they need or want, many cannot articulate exactly what they are looking for. That said; imagine if you knew the following: more..

Create a Sexy, Sensual Bedroom Space for Women Over 40

2012-02-15 09:03:54

by Sybil Henry, The Style Concierge Create a Sexy, Sensual Bedroom Space for Women Over 40! A clutter-free, soothing environment can easily turn your bedroom into a place for pleasure. Enhance relaxation and romance in your bedroom by doing the following: more..

How Emotional Writing Convinces Your Customers To Act

2012-02-13 09:46:39

by Amy Harrison How Emotional Writing Convinces Your Customers To Act. When you stir the emotions of your reader or customers, you strengthen that personal connection between them and your business. Using emotion isn’t about including hype and exclamations marks, it’s about grabbing your reader’s attention, pulling them in and making them feel that they want to find out more about you and what you have to offer. more..

The Social Side of Convention

2012-02-11 12:44:02

by Erin Tillman The Social Side of Convention. The convention. The business trip. The industry conference. No matter what you call it, we all know what to expect. There will be meetings, networking opportunities, presentations, and seminars, but have you ever thought of your next business trip as a social opportunity? These events are meant to be business related but there's no reason you can't make it social too. more..

PR - Time to Rocket Fuel Your Business

2012-02-11 12:31:12

Monthly Hot Topic Call

Topic: PR - Time to Rocket Fuel Your Business Special Guest: John Vlautin; CEO & Founder of SpinLab Communications Date: February 15, 2012 – 12pm PST Lots of competition in your field? Not sure how to stand out? It isn’t enough to have great products & services. It isn’t enough to have a sexy website. It isn’t enough to have a twitter & facebook account. Today, business is more competitive than ever. Millions of new entrepreneurs are entering the business scene each year hoping for the freedom, flexibility and money they hope their small business will bring them. So, standing out becomes that much tougher and that much more important. So… how do you do it? The reality is that if you want to be the go-to company in your industry, you MUST include PR in your marketing plan! And you are in for a treat because I’ve got THE BEST!! My friend and publicist, John Vlautin, CEO and Founder of SpinLab Communications… the guy who headed up PR for Live Nation Entertainment and Island Records… the guy who worked with a host of individuals and companies including: U2, Sade, Willie Nelson, Van Halen, Dave Matthews Band, Sony/BMG, Universal Music Group, Musictoday, Chrysalis Music Publishing, Human Rights Campaign and Outfest… the guy who collaborated with Coca Cola, Microsoft, AT&T, Apple and Citi. And, here what we’ll be talking about:

The difference between Publicity and Public Relations?
Why Publicity is one of the most effective marketing tools for your business
How to go reach out to the press
Crafting your pitch
Why publicity is more cost effective than advertising
How publicity is more powerful than advertising
When you should hire a publicist
What should you look for in a publicist?

Please, join me & John on this exclusive tele-call for RYIM Coaching Club members ONLY! More about John Vlautin: Equally at ease fielding tough media questions during a crisis, producing one-of-a-kind global news events, leveraging diverse communications platforms to launch new products, or advising CEOs on press strategy for their publicly traded companies, John Vlautin, a public relations strategist with more than 20 year’s experience, is uniquely suited to handle the complex communications needs of today’s business media environment. After four years as Senior Vice President of Corporate Communications at live event and ticketing giant Live Nation Entertainment (NYSE: LYV), Mr. Vlautin has returned to the helm of SpinLab Communications, a highly respected boutique public relations agency located in Los Angeles. As CEO and Founder of SpinLab, Mr. Vlautin brings his corporate communications, crisis management, media relations and strategic marketing expertise to bear for entertainment, media and leisure clients around the world In 2006, Mr. Vlautin became the first communications hire at Live Nation Entertainment, developing the corporate communications role and devising the communications strategy through the company’s initial spin-off through to its current status as a publicly traded entertainment enterprise with more than $5 billion in annual operating income. Within months of joining the company, Mr. Vlautin brought his keen sense of image building honed through years of working with iconic music legends to propel Live Nation chief Michael Rapino to superstar status in the business press. From major features in the New York Times, Wall Street Journal Magazine, Fortune, GQ and CNBC, to establishing the company as one of the hottest properties around in publications such as Details, Fast Company and Entertainment Weekly, Vlautin’s strong relationships across the diverse media landscape played an important role in Live Nation’s emergence as a bright spot in an industry generally considered to have dismal prospects for the future. Mr. Vlautin also oversaw the intensive crisis communications needs at Live Nation Entertainment, whose events draw more than 50 million patrons annually to the company’s 140 owned and operated venues around the world as well as hundreds of other venues globally. In addition, Mr. Vlautin handled internal communications to nearly 5,000 employees globally, worked closely with 15 local North American offices on labor issues and was instrumental in the launch of such record breaking global tours as U2’s “360 Tour,” Madonna’s “Sticky and Sweet Tour” and The Police reunion tour. He also collaborated with such globally known companies as Coca Cola, Microsoft, AT&T, Apple and Citi, to announce innovative partnership deals which created exciting media opportunities by leveraging the power of live music to enhance corporate brands. Throughout it all, John Vlautin’s reputation as an unflappable spokesperson with deep integrity gained him the respect of media outlets at every level, from bloggers to nationally known news editors, writers and producers and established Live Nation Entertainment’s identity as a revolutionary new company that always shoots straight with the press. Mr. Vlautin cut his teeth in the music business as head of the publicity department at the seminal record label, Island Records, where he started in 1990. Over the course of his career he has worked with dozens of important and influential recording artists including Sade, U2, Willie Nelson, Dave Matthews Band and the Bob Marley Estate. And as an independent communications consultant he has served as valuable counsel to such companies as Isolation Network/INgrooves, Sony/BMG, Universal Music Group, Musictoday, Chrysalis Music Publishing, Human Rights Campaign and Outfest. One of the most respected public relations professionals currently working in the field, Mr. Vlautin has performed the rare hat trick of building a reputation as both fiercely loyal to his clients and trusted by the news media. As founder of SpinLab Communications he leverages this unique reputation for a diverse group of clients, from entertainment and media companies, to restaurant, hotel and urban development enterprises. Mr. Vlautin is a UCLA graduate with a cum laude degree in Communications Studies. *TO LISTEN IN: To listen and participate on this call you must be a Level 1 or Level 2 member of the Release Your Inner Millionairess® Coaching Club. Not a member yet? Why not? It’s affordable and includes calls like this and much, much more. For more information on the Release Your Inner Millionairess® Coaching Club Click Here. more..

Fortune 500 Branding - The Key to Your Success!

2012-02-11 12:21:53

Fortune 500 Branding - The Key to Your Success! My dear friend and mentor Sasha Strauss, Branding Guru for Fortune 500 Companies, taught me that if you want to stand out you have to brand your company! Branding is often a confusing topic. Most people think it's enough to create a great product or service... it's not. We live in the age of the entrepreneur. There is lots of competition and to stand out you must create more than a product or service. You must create a brand. So... what does this mean? more..

Manage Your Expectations

2012-02-01 11:27:03

Manage Your Expectations. I can't tell you how often my clients beat themselves up for not accomplishing enough. And, when I have them examine their life and get in touch with their priorities, they find out/realize that it's not possible that they accomplish what they intended in the time-frame they allotted for themselves. So here they have beat themselves up for no reason. more..

Technology Killing Your Business?

2012-01-18 12:55:38

Technology Killing Your Business? I have been suffering - I must admit. Dealing with everyday social networking on my smart phone has been a nightmare. I am technologically challenged and the process I was going through to actually communicate with others through my smart phone was miserable for me. Well, I am happy to report, I have finally entered "the now." Got myself an iPhone... wow! Who knew? It just made "everything technology" easier for me. And not just easy...SIMPLE. Those apple people really know how to think for you. more..

My Recommendation this Month = PR-123

2012-01-09 09:13:31

My Recommendation this Month = PR-123 Do you try to do your own PR? Do you use HARO to find leads on reporters and editors working on stories so you can pitch them on your product or business? If yes, then you understand the value of media exposure. You understand that a mention in an article is worth a ton more than paid advertising. more..

Choose Powerfully!

2012-01-06 12:09:10

Choose Powerfully! Look at your life. Where do you feel you have no choice? Where are you feeling powerless? Where are you feeling frustrated? Write it down? more..